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		<title>Recording mobile device usability testing sessions – guerrilla style</title>
		<link>http://asinthecity.com/2013/04/09/recording-mobile-device-usability-testing-sessions-guerrilla-style/</link>
		<comments>http://asinthecity.com/2013/04/09/recording-mobile-device-usability-testing-sessions-guerrilla-style/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 04:10:07 +0000</pubDate>
		<dc:creator>Ben Melbourne</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mr tappy]]></category>
		<category><![CDATA[Usability Testing]]></category>
		<category><![CDATA[video recording]]></category>

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		<description><![CDATA[One of the challenges of running usability testing on mobile devices is how to record a video of the session.  On desktops recording sessions is easy. Applications like Morae or Silverback have been allowing us to do screen captures with a picture-in-picture window of a participant’s face for years now. They simply use the mouse [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asinthecity.com&#038;blog=19438230&#038;post=455&#038;subd=benmelbourne&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><span style="font-size:13px;line-height:19px;">One of the challenges of running usability testing on mobile devices is how to record a video of the session.  On desktops recording sessions is easy. Applications like </span><a href="http://www.techsmith.com/morae.html"><span style="font-size:13px;line-height:19px;">Morae</span></a><span style="font-size:13px;line-height:19px;"> or </span><a href="http://silverbackapp.com/"><span style="font-size:13px;line-height:19px;">Silverback</span></a><span style="font-size:13px;line-height:19px;"> have been allowing us to do screen captures with a picture-in-picture window of a participant’s face for years now. They simply use the mouse pointer and webcams to capture of full picture of what the user is doing.</span></p>
<p><span style="font-size:13px;line-height:19px;">On mobile devices it is not so easy. On mobile devices it’s just as important to see what the users hand/fingers are doing as the targets they are tap on. When you combine this with the movement of handheld devices recording a usability testing session becomes somewhat more complicated.</span></p>
<p>On a recent project we ran a round of formal usability testing, where we ran ten participants through a competitor comparison of apps. To record these sessions we put together a somewhat ad-hoc, yet highly effective recording setup that used this option of mounting a camera of the device. Here’s an overview of how we made it work, including:</p>
<ul>
<li>Choosing a video recording approach</li>
<li>The pop-up usability lab</li>
<li>The camera mount &#8211; Mr Tappy</li>
<li>The cameras</li>
<li>Recording software</li>
<li>Remote broadcasting of the sessions</li>
<li>Lighting</li>
<li>What would we change next time?</li>
</ul>
<h2>Choosing a video recording approach</h2>
<p>There are 3 current options that I’ve seen used to capture a session on a mobile device:</p>
<ol>
<li>Attach a camera to the device itself.</li>
<li>Mount a camera above the space where the device will be used.</li>
<li>Record a screen capture of the device.</li>
</ol>
<p>Each of these has their relative pros and cons:</p>
<table width="100%" border="1" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td valign="top" width="20%"><b>Option</b></td>
<td valign="top" width="40%"><b>Pros</b></td>
<td valign="top" width="40%"><b>Cons</b></td>
</tr>
<tr>
<td valign="top">Attach a camera to the device itself</td>
<td valign="top">
<ul>
<li>Stable view of the screen.</li>
<li>You can see the participant’s hands and finger movements.</li>
<li>Device agnostic. Device can be quickly and easily swapped as they don’t require anything to be locally installed.</li>
</ul>
</td>
<td valign="top">
<ul>
<li>The user has to overcome the weird feeling of an unusual camera mount attached the device.</li>
<li>The physical mount can get in the way of form factors or the way participants would naturally hold a device</li>
<li>Screen usually has slight perspective tilt due to the camera angle.</li>
<li>Camera recording resolution has to be balanced against physical weight of the camera mounted on the device.</li>
</ul>
</td>
</tr>
<tr>
<td valign="top">Mount a camera above the space where the device will be used</td>
<td valign="top">
<ul>
<li>You can see the participant’s hands and finger movements.</li>
<li>Device can be quickly and easily swapped.</li>
<li>The user can freely pick up and hold the device in a natural way.</li>
<li>Device agnostic. Device can be quickly and easily swapped as they don’t require anything to be locally installed.</li>
</ul>
</td>
<td valign="top">
<ul>
<li>Unstable view of the screen depending on how much the user moves the device around in their hand.</li>
<li>User has to keep the device within a certain area bounded by the camera view.</li>
</ul>
</td>
</tr>
<tr>
<td valign="top" width="73">Record a screen capture of the device</td>
<td valign="top" width="171">
<ul>
<li>The user can freely pick up and hold the device in a natural way.</li>
<li>High quality screen capture.</li>
<li>Little limitation on how the user needs to hold the device.</li>
</ul>
</td>
<td valign="top">
<ul>
<li>No visibility of the participant’s hands and finger movements.</li>
<li>Requires screen capture software to be run on the device, which is currently inconsistent between platforms.</li>
<li>Screen capture software can overload some devices.</li>
</ul>
</td>
</tr>
</tbody>
</table>
<p>Personally I prefer the first option of attaching a camera to the device itself. In most situations having a clear view of the screen and the hands outweighs the participant’s feeling a little bit weird about the camera hanging over the device.</p>
<h2>The pop-up usability lab</h2>
<p>Having chosen to go with the option of mounting a camera on the device, we set about turning two meeting rooms in to a full-featured mobile device usability testing lab.</p>
<p>Here are some pictures of what we put together.</p>
<table>
<tbody>
<tr>
<td valign="top">
<p><div id="attachment_462" class="wp-caption alignnone" style="width: 310px"><a href="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-1.jpg"><img class="size-medium wp-image-462 " alt="The testing lab room setup and ready to go." src="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-1.jpg?w=300&#038;h=224" width="300" height="224" /></a><p class="wp-caption-text">The testing lab room setup and ready to go.</p></div></td>
<td valign="top">
<p><div id="attachment_463" class="wp-caption alignnone" style="width: 310px"><a href="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-2.jpg"><img class=" wp-image-463 " alt="A session in progress, with the participant using the phone and moderator guiding the session." src="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-2.jpg?w=300&#038;h=225" width="300" height="225" /></a><p class="wp-caption-text">A session in progress, with the participant using the phone and moderator guiding the session.</p></div></td>
</tr>
<tr>
<td align="center" valign="top">
<p><div id="attachment_464" class="wp-caption alignnone" style="width: 179px"><a href="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-3.jpg"><img class=" wp-image-464  " alt="The participant’s view of the device and recording equipment." src="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-3.jpg?w=169&#038;h=225" width="169" height="225" /></a><p class="wp-caption-text">The participant’s view of the device and recording equipment.</p></div></td>
<td valign="top">
<p><div id="attachment_465" class="wp-caption alignnone" style="width: 310px"><a href="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-4.jpg"><img class="size-medium wp-image-465" alt="The testing lab and observation room side-by-side." src="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-4.jpg?w=300&#038;h=225" width="300" height="225" /></a><p class="wp-caption-text">The testing lab and observation room side-by-side.</p></div></td>
</tr>
<tr>
<td valign="top">
<p><div id="attachment_466" class="wp-caption alignnone" style="width: 310px"><a href="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-5.jpg"><img class="size-medium wp-image-466" alt="A note taker observing the video feed from the next room, taking notes on post-its." src="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-5.jpg?w=300&#038;h=224" width="300" height="224" /></a><p class="wp-caption-text">A note taker observing the video feed from the next room, taking notes on post-its.</p></div></td>
<td valign="top">
<p><div id="attachment_467" class="wp-caption alignnone" style="width: 310px"><a href="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-6.jpg"><img class="size-medium wp-image-467" alt="The video output, the device view with a ‘picture-in-picture’ view of the participant holding the device." src="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-6.jpg?w=300&#038;h=165" width="300" height="165" /></a><p class="wp-caption-text">The video output, the device view with a ‘picture-in-picture’ view of the participant holding the device.</p></div></td>
</tr>
</tbody>
</table>
<h2>What’s happening in the room?</h2>
<p>The testing lab was made up of the following equipment:</p>
<ul>
<li>Two cameras; one mounted on the device, the other in front of the user capturing their face and them holding the device.</li>
<li>Both cameras feeding in to a laptop, which was recording the session. We used a MacBook pro for this setup. This machine comfortably dealt the processing load for this setup.  It also had the 2 x USB inputs and 1 x HDMI output that we needed to connect to the cameras and TV.</li>
<li>Laptop sitting to the side where the facilitator could see it. This meant that the facilitator could sit back and watch what the user was doing through the screen rather than having to always be looking over the participant’s shoulder.</li>
<li>HDMI output cable running to a large TV in the room next door broadcasting the screen share and audio to observers.</li>
</ul>
<h2>The camera mount &#8211; Mr Tappy</h2>
<p>The centerpiece of the setup was our camera mount &#8211; <a href="http://www.mrtappy.com/">Mr Tappy</a>. Mr Tappy is a simple mount, which you can attach a mobile device to, with an adjustable arm that extends over the top of the device to attached a camera to.</p>
<p>Meet Mr Tappy:</p>
<p><a style="font-size:13px;line-height:19px;" href="http://benmelbourne.files.wordpress.com/2013/04/mrtappy-005.jpg"><img class="alignnone size-thumbnail wp-image-460" alt="MrTappy-005" src="http://benmelbourne.files.wordpress.com/2013/04/mrtappy-005.jpg?w=150&#038;h=112" width="150" height="112" /></a><span style="font-size:13px;line-height:19px;"> </span><a style="font-size:13px;line-height:19px;" href="http://benmelbourne.files.wordpress.com/2013/04/mrtappy-003.jpg"><img class="alignnone size-thumbnail wp-image-458" alt="MrTappy-003" src="http://benmelbourne.files.wordpress.com/2013/04/mrtappy-003.jpg?w=150&#038;h=112" width="150" height="112" /></a><span style="font-size:13px;line-height:19px;"> </span><a style="font-size:13px;line-height:19px;" href="http://benmelbourne.files.wordpress.com/2013/04/mrtappy-004.jpg"><img class="alignnone size-thumbnail wp-image-459" alt="MrTappy-004" src="http://benmelbourne.files.wordpress.com/2013/04/mrtappy-004.jpg?w=150&#038;h=112" width="150" height="112" /></a><span style="font-size:13px;line-height:19px;"> </span><a style="font-size:13px;line-height:19px;" href="http://benmelbourne.files.wordpress.com/2013/04/mrtappy.jpg"><img class="alignnone  wp-image-461" alt="MrTappy" src="http://benmelbourne.files.wordpress.com/2013/04/mrtappy.jpg?w=175&#038;h=112" width="175" height="112" /></a><span style="font-size:13px;line-height:19px;"> </span><a style="font-size:13px;line-height:19px;" href="http://benmelbourne.files.wordpress.com/2013/04/mrtappy-002.jpg"><img class="alignnone  wp-image-457" alt="MrTappy-002" src="http://benmelbourne.files.wordpress.com/2013/04/mrtappy-002.jpg?w=166&#038;h=112" width="166" height="112" /></a><span style="font-size:13px;line-height:19px;"> </span><a style="font-size:13px;line-height:19px;" href="http://benmelbourne.files.wordpress.com/2013/04/mrtappy-001.jpg"><img class="alignnone  wp-image-456" alt="MrTappy-001" src="http://benmelbourne.files.wordpress.com/2013/04/mrtappy-001.jpg?w=88&#038;h=112" width="88" height="112" /></a></p>
<p>The best part about Mr Tappy is that he can be used for all types of devices; phone, tablet, iOS, Android, Windows. The mount is flexible enough to accommodate any sized device. The only restriction is needing to attach some velcro to the back of the device for Mr Tappy to secure to.</p>
<p>Mr Tappy is the brainchild of <a href="http://www.userexperience.co.nz/">Nick Bowmast</a>, who I can happily say I used work with a few jobs ago. He took the idea that came from an old improvised mobile testing sled made out of perspex and turned it in to a high-quality product designed specifically for this purpose.  I highly recommend it.</p>
<p><span style="font-size:13px;line-height:19px;">One thing we learned was that it’s important to pick up and hand the device to the participant so that they start with it in their hand. The attached camera mount does make participants reluctant to handle the device. Handing it to them when you first ask them to start doing something on it helps get it in their hand and using it.</span></p>
<p>Still, a few participants just put it back down on the table and used it there. In our context it wasn’t too much of an issue as using a phone whilst it sits on a tabletop is not an uncommon behavior anyway.  Otherwise, it’s important to be aware of it that impacts what you are trying to test.</p>
<h2>The cameras</h2>
<p>For the camera mounted on the device we used the <a href="https://www.ecamm.com/mac/icubiewebcam/">iCubie</a> camera that Mr Tappy recommends. It’s the smallest and lightest camera that could be found at the time.</p>
<p><span style="font-size:13px;line-height:19px;">It’s downside is that it’s not super high-resolution. Therein lies the trade-off. We considered using a higher quality camera but they all just became too big and bulky to use on the mount. Instead we decided to concede the quality for being less obtrusive.</span></p>
<p>For the other camera we had on the table camera focused on the participant we used a <a href="http://www.logitech.com/en-au/product/6816?crid=34">Logitech HD Pro Webcam C910</a>.  It was less important which specific camera we used for this. We used the Logitech as we had one on hand and knew it did good quality HD video and audio.</p>
<h2>Recording software</h2>
<p>The recording software was where we had to improvise the most. All the applications out there at the moment were either too expensive to bother with, didn’t allow us to capture the output from two different webcams at one time, or required too much post-production work to sync video feeds.</p>
<p>In the end we took an ad-hoc approach of simply having the two camera feeds open on the desktop using separate applications, then using a third application to do a screen capture of the whole desktop. Whilst not the prettiest video outputs you’ll ever see, it captured everything we needed it to.</p>
<p>Where it got tricky was finding the right combination of apps that didn’t have conflicts and worked with the various cameras. We had to do a bit of trial and error with different media players, plus trouble-shooting to make it work but we eventually found the right combination that worked. Here’s what we had running:</p>
<ul>
<li><b>Device camera feed</b> - Quicktime 7 Pro</li>
<li><b>Participant camera feed</b> &#8211; Quicktime 10</li>
<li><b>Screen capture</b> &#8211; Quicktime 10</li>
<li><b>Audio output for HDMI feed to TV</b> &#8211; <a href="http://rogueamoeba.com/freebies/">LineIn</a></li>
</ul>
<p><span style="font-size:small;"><span style="line-height:19px;">We had to ensure we left enough hard drive on the laptop to record 50-100gb of video. Full resolution videos of an hour session typically ended up at 30gb before we </span></span>optimised<span style="font-size:small;"><span style="line-height:19px;"> them to a lower level. We kept an external hard drive handy to off-load videos.</span></span></p>
<p>We also had two laptops that setup so that we could quickly swap them if necessary. Occasionally this was necessary if a video was taking a while to be processed and saved.</p>
<h2>Remote broadcasting of the sessions</h2>
<p>The setup of the office, with two rooms next to each other and a big TV in one, worked out really nicely for our setup. An alternative option that we were also considering was to broadcast the session to a separate location using Skype (or similar) to screen share the video and audio to another location.</p>
<h2>Lighting</h2>
<p>Reflection/glare from the ceiling lights can be an issue in seeing the screen of the device through the camera mounted on Mr Tappy. To avoid this we turned off the lights directly above user (we unscrewed the fluorescent lights).</p>
<p>This creates a problem where the camera can’t deal with the contrast between the screen brightness and the dull background. To compensate for the lack of light we setup a lamp to the side of the user, which lit up their hands. We also turned down the device screen brightness to balance out the difference. The balance between all this needs to be tweaked depending on the exact room.</p>
<p>The unintended side effect of all this was to create a somewhat ‘intimate’ setting in the room for participants to walk in to. We made sure we called it out and explained why so that participants weren’t too put off by it.</p>
<h2>Controlling the laptop and video feed</h2>
<p>Given that the two rooms were directly next-door we connected a Bluetooth keyboard and mouse to laptop, which we put in the observation room. This allowed the observers to run the laptop and control the video (i.e. starting/stopping and trouble shooting), which helped reduce the load on the moderator in the room.</p>
<h2>What would we change next time?</h2>
<p>Overall we were very happy with the whole setup. I’d happily take the same approach and recommend it to others &#8211; hence why I just put this summary together.</p>
<p>Mr Tappy worked well as the camera mount and solved the problem of a camera mount. I’d still keep looking for a higher resolution camera than the iCubie though.</p>
<p>I’d also keep my eye out for a better media player solution. In fact, as I was putting this post together someone recommended <a href="http://www.bensoftware.com/securityspy/">SecuritySpy</a> to me. Despite being made for a different purpose, looks like it would do the trick for a small license fee.</p>
<p><span style="font-size:13px;line-height:19px;">Otherwise, here are some of the approaches I’ve found that other people have used.</span></p>
<ul>
<li><a href="http://www.90percentofeverything.com/2013/01/14/combining-reflector-and-silverback-for-ios-usability-testing/">Combining Reflector and Silverback for iOS Usability Testing</a></li>
<li><a href="http://www.90percentofeverything.com/2010/05/07/quick-tip-make-your-own-iphone-usability-testing-sled-for-5/">Quick tip: make your own iPhone usability testing sled for £5</a></li>
<li><a href="http://blog.mailchimp.com/recording-mobile-usability-tests/">Recording Mobile Usability Tests</a></li>
<li><a href="http://www.mrtappy.com/everything-else.htm">Using Mr Tappy and other practical tips</a></li>
<li><a href="http://www.measuringusability.com/blog/mobile-usability-test.php">How To Conduct A Usability Test On A Mobile Device</a></li>
</ul>
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		<media:content url="http://0.gravatar.com/avatar/3254c468b9613fd22a764badded3de96?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">benmelbourne</media:title>
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		<media:content url="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-1.jpg?w=300" medium="image">
			<media:title type="html">The testing lab room setup and ready to go.</media:title>
		</media:content>

		<media:content url="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-2.jpg?w=300" medium="image">
			<media:title type="html">A session in progress, with the participant using the phone and moderator guiding the session.</media:title>
		</media:content>

		<media:content url="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-3.jpg?w=225" medium="image">
			<media:title type="html">The participant’s view of the device and recording equipment.</media:title>
		</media:content>

		<media:content url="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-4.jpg?w=300" medium="image">
			<media:title type="html">The testing lab and observation room side-by-side.</media:title>
		</media:content>

		<media:content url="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-5.jpg?w=300" medium="image">
			<media:title type="html">A note taker observing the video feed from the next room, taking notes on post-its.</media:title>
		</media:content>

		<media:content url="http://benmelbourne.files.wordpress.com/2013/04/pop-up-mobile-usability-testing-lab-6.jpg?w=300" medium="image">
			<media:title type="html">The video output, the device view with a ‘picture-in-picture’ view of the participant holding the device.</media:title>
		</media:content>

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			<media:title type="html">MrTappy-005</media:title>
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			<media:title type="html">MrTappy-003</media:title>
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			<media:title type="html">MrTappy</media:title>
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		<title>A surprisingly enjoyable errand</title>
		<link>http://asinthecity.com/2013/01/14/a-surprisingly-enjoyable-errand/</link>
		<comments>http://asinthecity.com/2013/01/14/a-surprisingly-enjoyable-errand/#comments</comments>
		<pubDate>Mon, 14 Jan 2013 05:18:28 +0000</pubDate>
		<dc:creator>Ben Melbourne</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Brisbane]]></category>
		<category><![CDATA[fit out]]></category>
		<category><![CDATA[Post Office]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[store]]></category>

		<guid isPermaLink="false">http://asinthecity.com/?p=448</guid>
		<description><![CDATA[I just had the surprising pleasure of having to stop in to the Post Office over lunch to send a parcel. This is not an errand I would normally describe a pleasure but this is the first time I&#8217;ve seen the Brisbane GPO since their store layout redesign. The product shelving layout, self-serve kiosks (using [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asinthecity.com&#038;blog=19438230&#038;post=448&#038;subd=benmelbourne&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>I just had the surprising pleasure of having to stop in to the Post Office over lunch to send a parcel. This is not an errand I would normally describe a pleasure but this is the first time I&#8217;ve seen the Brisbane GPO since their store layout redesign.</p>
<p>The product shelving layout, self-serve kiosks (using the same hardware as supermarkets), easy to follow interactive instructions and well labelled drop-boxes saw me happily serve myself without the need for assistance from any of the floating staff. And all without having to wait in a queue for 20mins.</p>
<p><a href="http://benmelbourne.files.wordpress.com/2013/01/brisbane-gpo-3.jpg"><img class="alignnone size-thumbnail wp-image-451" alt="Brisbane GPO 3" src="http://benmelbourne.files.wordpress.com/2013/01/brisbane-gpo-3.jpg?w=150&#038;h=112" width="150" height="112" /></a> <a href="http://benmelbourne.files.wordpress.com/2013/01/brisbane-gpo-2.jpg"><img class="alignnone size-thumbnail wp-image-450" alt="Brisbane GPO 2" src="http://benmelbourne.files.wordpress.com/2013/01/brisbane-gpo-2.jpg?w=150&#038;h=112" width="150" height="112" /></a> <a href="http://benmelbourne.files.wordpress.com/2013/01/brisbane-gpo-1.jpg"><img class="alignnone size-thumbnail wp-image-449" alt="Brisbane GPO 1" src="http://benmelbourne.files.wordpress.com/2013/01/brisbane-gpo-1.jpg?w=150&#038;h=112" width="150" height="112" /></a></p>
<p>I&#8217;m now looking forward to the next time I have to go old school and use the snail mail.</p>
<p>Kudos to Post Office design team for a job well done.</p>
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			<media:title type="html">Brisbane GPO 1</media:title>
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		<title>The Art of Presenting a Concept</title>
		<link>http://asinthecity.com/2012/12/10/the-art-of-presenting-a-concept/</link>
		<comments>http://asinthecity.com/2012/12/10/the-art-of-presenting-a-concept/#comments</comments>
		<pubDate>Sun, 09 Dec 2012 23:30:25 +0000</pubDate>
		<dc:creator>Ben Melbourne</dc:creator>
				<category><![CDATA[Roles/Skills]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[presentation]]></category>

		<guid isPermaLink="false">http://asinthecity.com/?p=441</guid>
		<description><![CDATA[I recently had the unpleasant experience of watching a badly presented design concept. It was unpleasant because of my negative knee-jerk reaction to it. Before I control my mouth I started nit-picking minor details, like the choice of font and styles, when all they were after was feedback on the name and the concept. At [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asinthecity.com&#038;blog=19438230&#038;post=441&#038;subd=benmelbourne&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>I recently had the unpleasant experience of watching a badly presented design concept.</p>
<p>It was unpleasant because of my negative knee-jerk reaction to it. Before I control my mouth I started nit-picking minor details, like the choice of font and styles, when all they were after was feedback on the name and the concept.</p>
<p>At the time I was rationally aware that I wasn’t being helpful, yet I couldn&#8217;t stop.</p>
<p>The concept itself wasn’t bad; in fact I really liked it. It was just the pitch itself that was badly done.</p>
<p>It was really challenging experience for me because I&#8217;m usually on the other side, presenting the concept. I know how frustrating it is to put a lot of work in to a design; considering the proposition and the target audience, how it is represented in the content and structure of a page, and then how the colours and fonts provide just the icing and cherry on top of a well thought out package.</p>
<p>I know what it is like to do all this work and then have someone fixate on just the superficial skin of the concept &#8211; it&#8217;s really annoying. And yet here I was doing it myself.</p>
<p>The experience got me thinking about what happened. I didn&#8217;t want that irrational reaction to be the only feedback they got from me. Thankfully it was an internal piece of work, with colleagues I know well. This gave me the opportunity to mull it over for an hour before getting back in touch and telling them that I actually really liked their concept and that they just had to work on their pitch.</p>
<p>The happy ending to the story is that they did a presentation version 2 the next day and they blew everyone away. Rather than walking out feeling negative, the audience were all really excited by the concept and went away feeling pumped.</p>
<p>What did they do wrong? They made 3 common mistakes:</p>
<ol start="1">
<li>They didn&#8217;t explain what the design that they were showing us was for and the context of how it would be used. They assumed we knew what they were doing and why.</li>
<li>They jumped straight in to the solution without explaining the journey of how they came to that particular solution. In the interests of time they just cut to the chase and presented the final idea.</li>
<li>They presented a draft concept in a high-fidelity polished format, even though it was still a work in progress.</li>
</ol>
<p>Here’s what they did different the next day which made it far more successful:</p>
<ol start="1">
<li>They booked a longer time and took us through a more detailed presentation. They provided all the background, context, and alternatives ideas they considered before getting to the solution. Even though the audience already knew bits and pieces of this story it made sure all the gaps were filled in.</li>
<li>They hand drew their concept and presented that instead. If you want someone to focus on the underlying concept (not the fonts and colours) present ideas in the same level of fidelity as the idea &#8211; rough drafts. You can&#8217;t comment on fonts and colours if they aren&#8217;t any there. We do a lot of lo-fi prototyping for exactly this reason.</li>
</ol>
<p>The best advice I&#8217;ve come across on how to present a design concept was in Matthew Frederick&#8217;s book <a href="http://www.amazon.com/101-Things-Learned-Architecture-School/dp/0262062666">101 Things I Learned in Architecture School</a>, on page 57 he gave this simple set of instructions:</p>
<blockquote><p><i>An effective oral presentation of a studio project begins with the general and proceeds toward the specific.</i></p>
<ol>
<li><i>State the design problem presented.</i></li>
<li><i>Discuss the values, attitude, and approach you brought to the design problem.</i></li>
<li><i>Describe your design process and the major discoveries and ideas you encountered along the way.</i></li>
<li><i>State the parti, or the unifying concept, that emerged from your process. Illustrated this with a simple diagram.</i></li>
<li><i>Present your drawings (plans, sections, elevations, and vignettes) and models, always describing them in relationship to the parti.</i></li>
<li><i>Perform a modest and confident self-critique.</i></li>
</ol>
<p><i>Never begin a presentation by saying, &#8220;Well, you go in the front door here&#8221; unless your goal is to put your audience to sleep.</i></p></blockquote>
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		<title>Put your money where your mouth is &#8211; hire a User Experience Designer</title>
		<link>http://asinthecity.com/2012/11/14/put-your-money-where-your-mouth-is-hire-a-user-experience-designer/</link>
		<comments>http://asinthecity.com/2012/11/14/put-your-money-where-your-mouth-is-hire-a-user-experience-designer/#comments</comments>
		<pubDate>Wed, 14 Nov 2012 01:34:36 +0000</pubDate>
		<dc:creator>Ben Melbourne</dc:creator>
				<category><![CDATA[Roles/Skills]]></category>
		<category><![CDATA[hire]]></category>
		<category><![CDATA[maturity]]></category>
		<category><![CDATA[user experience designer]]></category>
		<category><![CDATA[ux]]></category>

		<guid isPermaLink="false">http://asinthecity.com/?p=427</guid>
		<description><![CDATA[A frustration point for me recently has been companies that list the user experience as their most important priority, yet don&#8217;t ever do anything about it. It&#8217;s great that people are starting to recognise the importance of the Experience Economy and that a top notch user experience is a must have for company who sees itself as [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asinthecity.com&#038;blog=19438230&#038;post=427&#038;subd=benmelbourne&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>A frustration point for me recently has been companies that list the user experience as their most important priority, yet don&#8217;t ever do anything about it.</p>
<p><img class="alignright size-medium wp-image-428" title="Trade-off Sliders" alt="" src="http://benmelbourne.files.wordpress.com/2012/11/trade-off-sliders.jpg?w=300&#038;h=300" height="300" width="300" /></p>
<p>It&#8217;s great that people are starting to recognise the importance of the <a href="http://en.wikipedia.org/wiki/The_Experience_Economy">Experience Economy</a> and that a top notch user experience is a must have for company who sees itself as a serious contender in a market.</p>
<p>As a consultant I  tend to get around a few different companies and in the last year or two I&#8217;ve ended up doing quite a few project kick-offs in different places. Pretty much without fail, every company has listed creating a great user experience as top priority.</p>
<p>When we run through our project Trade-Off sliders User Experience is usually listed as the least negotiable factor in a project.</p>
<p>Yet, more often than not these companies aren&#8217;t willing to put in the effort or resources required to build a great user experience. They don&#8217;t do regular user research and have limited direct contact with their customers/users, don&#8217;t have any internal design capabilities, and don&#8217;t ever actually do anything other than saying &#8220;<i>yes, it&#8217;s our top priority</i>!&#8221; or &#8220;<i>It has to have a great user experience</i>&#8220;.</p>
<p>Despite all their verbiage, they are really no more than a Level 2 on the <a href="http://johnnyholland.org/2010/04/planning-your-ux-strategy/">UX Maturity scale</a>: They recognise UX is important but it receives little funding.</p>
<p style="text-align:center;"><a href="http://johnnyholland.org/2010/04/planning-your-ux-strategy/"><img class=" wp-image-430 aligncenter" title="UX Maturity Model" alt="" src="http://benmelbourne.files.wordpress.com/2012/11/ux-maturity-model.png?w=540&#038;h=356" height="356" width="540" /><br />
</a><span style="color:#808080;"><em>Courtesy of Planning your Strategy, Renato Feijó - </em>Johnny Holland Magazine</span></p>
<p>I regularly get people walking past our sketchboards and design walls commenting on how exciting the UX driven approach is. They get excited by our UX tools and the vision they create. Then they walk off in wonderment thinking about how great it would be for their team to work like that &#8211; and do nothing about it.</p>
<p><b>Less talk, more walk. </b></p>
<p>Taking a user centered approach to building a product doesn&#8217;t just happen by accident. It takes effort and expertise to do these things - but any team can if they have the right mix of skills.</p>
<p>Stop outsourcing the user experience design of your product &#8211; your most important asset &#8211; to external design agencies.</p>
<p>Bring design capabilities in to your organisation. Hire a UX Designer, someone who specialises in creating awesome experiences.</p>
<p>They will help you get outside of the building and talk to someone who doesn&#8217;t have an employee number. They will help you drive projects with a focus on what the user experience will be, not just what 100 page requirements document says. They will help you build a more mature UX practice.</p>
<p>If you make excuses such as &#8220;<i>We don&#8217;t have the resources</i>&#8221; or &#8220;W<i>e can&#8217;t increase our head count</i>&#8221; then you&#8217;re simply not prioritising your user experience over other things so stop claiming that you do.</p>
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		<title>Day of the yak shave</title>
		<link>http://asinthecity.com/2012/11/06/day-of-the-yak-shave/</link>
		<comments>http://asinthecity.com/2012/11/06/day-of-the-yak-shave/#comments</comments>
		<pubDate>Tue, 06 Nov 2012 05:11:28 +0000</pubDate>
		<dc:creator>Ben Melbourne</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[yak shaving]]></category>

		<guid isPermaLink="false">http://asinthecity.com/?p=422</guid>
		<description><![CDATA[Some times you just have one of those days where you need to accept that there is a hairy yak standing in front of you and get on with removing it&#8217;s hair&#8230; One of the most useful terms I&#8217;ve learnt since working side by side with Devs is Yak Shaving. Yak Shaving: Any seemingly pointless [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asinthecity.com&#038;blog=19438230&#038;post=422&#038;subd=benmelbourne&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Some times you just have one of those days where you need to accept that there is a hairy yak standing in front of you and get on with removing it&#8217;s hair&#8230;</p>
<p>One of the most useful terms I&#8217;ve learnt since working side by side with Devs is <em>Yak Shaving</em>.</p>
<blockquote><p><b>Yak Shaving: </b>Any seemingly pointless activity which is actually necessary to solve a problem which solves a problem which, several levels of recursion later, solves the real problem you&#8217;re working on.</p></blockquote>
<p>Today has been a day focussed on becoming fully integrated with the Borg that I&#8217;m currently working at so that I can access all the internal systems/tools. At the end of the day I have far more hairless yaks to show than tasks completed.</p>
<p>Here&#8217;s the long version of the yak shaving story, courtesy of <a href="http://sethgodin.typepad.com/seths_blog/2005/03/dont_shave_that.html">Seth Godin</a>:</p>
<p><em>Yak Shaving is the last step of a series of steps that occurs when you find something you need to do. &#8220;I want to wax the car today.&#8221;</em><br />
<em>&#8220;Oops, the hose is still broken from the winter. I&#8217;ll need to buy a new one at Home Depot.&#8221;</em><br />
<em>&#8220;But Home Depot is on the other side of the Tappan Zee bridge and getting there without my EZPass is miserable because of the tolls.&#8221;</em><br />
<em>&#8220;But, wait! I could borrow my neighbor&#8217;s EZPass&#8230;&#8221;</em><br />
<em>&#8220;Bob won&#8217;t lend me his EZPass until I return the mooshi pillow my son borrowed, though.&#8221;</em><br />
<em>&#8220;And we haven&#8217;t returned it because some of the stuffing fell out and we need to get some yak hair to restuff it.&#8221;</em><br />
<em>And the next thing you know, you&#8217;re at the zoo, shaving a yak, all so you can wax your car.</em></p>
<p>&nbsp;</p>
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		<title>Dear Vodafone, I&#8217;ve just fallen out of like with you</title>
		<link>http://asinthecity.com/2012/10/17/dear-vodafone-ive-just-fallen-out-of-like-with-you/</link>
		<comments>http://asinthecity.com/2012/10/17/dear-vodafone-ive-just-fallen-out-of-like-with-you/#comments</comments>
		<pubDate>Wed, 17 Oct 2012 05:14:35 +0000</pubDate>
		<dc:creator>Ben Melbourne</dc:creator>
				<category><![CDATA[Service Design]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[service fail]]></category>
		<category><![CDATA[Vodafail]]></category>
		<category><![CDATA[Vodafone]]></category>

		<guid isPermaLink="false">http://asinthecity.com/?p=414</guid>
		<description><![CDATA[Dear Vodafone I&#8217;m disappointed that I had to write this letter, but due to my recent experience I would like to break up with you. You have failed me in my time of need and have thereby lost my faith and affection. My iPhone 4 screen shattered last week. I dropped it when putting it in [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asinthecity.com&#038;blog=19438230&#038;post=414&#038;subd=benmelbourne&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Dear Vodafone</p>
<p>I&#8217;m disappointed that I had to write this letter, but due to my recent experience I would like to break up with you. You have failed me in my time of need and have thereby lost my faith and affection.</p>
<p><i><a href="http://benmelbourne.files.wordpress.com/2012/10/shattered-iphone-4-001.jpg"><img class="alignright" title="Shattered iPhone 4" alt="" src="http://benmelbourne.files.wordpress.com/2012/10/shattered-iphone-4-001.jpg?w=270&#038;h=203" height="203" width="270" /></a></i></p>
<p>My iPhone 4 screen shattered last week. I dropped it when putting it in my pocket and it landed at the wrong angle on concrete. Everything else still works, it&#8217;s just the screen that shattered.<i> </i></p>
<p>No I don&#8217;t use a case. I&#8217;m morally against covering up a beautiful physical product with an ugly case. A well-designed product shouldn&#8217;t need one. I often wonder what <a href="http://www.jonathanive.com/">Jonathan Ive</a> thinks about people covering up his beautiful industrial design work with a crappy piece of rubber…but that&#8217;s another conversation.</p>
<p>Vodafone, why I blaming you for the iPhone&#8217;s flaws is because I&#8217;ve been paying $10/mo on phone insurance for the last couple of years which is supposed to take care of me in these situations. This is the first time I&#8217;ve needed to use the insurance and I&#8217;ve found that it is a completely disappointing product.</p>
<p>Let me tell you about my disappointing experience…</p>
<p>I broke the phone on a weekend. That Monday I went in the Vodafone store in the Queen st Mall  to figure out what I needed to do to get it fixed. My assumption was that you&#8217;d be able to help me fix it there on the spot somehow. It would probably involve sending it off somewhere to be fixed, but it would only take a day or two to get done. In the mean time you&#8217;d supply me with a loaner so that I wouldn&#8217;t be left without my crucial communication tool (read ‘extension of my personality’).<a href="http://benmelbourne.files.wordpress.com/2012/10/vodafone-queen-st-mall.jpg"><img class="alignright size-medium wp-image-416" title="Vodafone Queen st Mall store" alt="" src="http://benmelbourne.files.wordpress.com/2012/10/vodafone-queen-st-mall.jpg?w=300&#038;h=225" height="225" width="300" /></a></p>
<p>It was a busy time for me, I had a crazy busy work week and was going away for the upcoming weekend. I didn&#8217;t have the time to follow up and certainly couldn&#8217;t afford to be without a phone for long.</p>
<p>When I showed my poor phone to the friendly girl in store she told me that to get it fixed I had to go on the Vodafone website and submit an insurance claim. Once the claim had been processed I&#8217;d be given a claim number that I could then bring back in to the store and then they would help me. I asked if I could sit down and do it now on the computer she was showing me on. Unfortunately, there was no point as the claim would take approximately 5 working days to be processed&#8230;.<i>5 working days. </i></p>
<p>What was I supposed to do in the mean time?</p>
<p>Now my phone was still just functional. It ran fine and I could just make out what it said through cracks in the shattered glass. But what would have happened if it didn&#8217;t work at all? I&#8217;d just have to wait patiently for 5 days while someone processed the paperwork?</p>
<p>She told me the alternative was to go to an Apple store and get them to do it. It would be more expensive (about $225 compared than $125 for the insurance excess) but it would be doe while I wait.</p>
<p>But then why have I being paying for insurance on my phone all this time?</p>
<p>Flabbergasted, I went back to my office to submit the claim online as a matter of principle.</p>
<p>5 days later, I received an email from the insurance company checking my phone number. Due to the poor usability of their web form I accidentally left out a digit of my phone number.  That was on a Thursday, I then had to wait another 4 days to Monday before they replied with my claim number.</p>
<p>Today I went back in the store with my claim number, the lovely girl told me that I&#8217;d have to then send off my phone to the company to be fixed. She said it would probably take about 5 days, but wasn&#8217;t sure because they don’t usually see the phones again in store as they get sent straight to your address.</p>
<p>There was no automatic offer of a temporary replacement phone to keep me going in the mean time.</p>
<p>I felt sorry for this poor girl, she seemed genuinely pained when I told her that I would prefer to go away as a disgruntled and unhappy Vodafone customer to sort it out myself at an Apple store. She was perfectly friendly and as helpful as she could be. I almost wish that Vodafone would apologise to their staff for putting them in to this position.</p>
<p>I spent a day in a Vodafone store once as part of some customer research. Usually the staff are always hugely helpful and friendly, they are highly affective (and creative) at fixing the problems that they have systems access to sort out. But they are often handcuffed in key areas and end up copping abuse from customers for things they have no control over. They are often left with no choice but to tell customers to call the call-centre to get some things done. From a customers perspective that makes no sense. They are Vodafone staff, working in a Vodafone store, wearing Vodafone branded clothing, why can&#8217;t they help me with everything?</p>
<p>This all stems from a bad product decision. Whoever is the product manager of the phone insurance product deserves the blame for this. They chose and use a poor 3rd party vendor who offers an extremely disappointing customer experience.</p>
<p>Either way, as a customer I don&#8217;t care. I pay Vodafone for my insurance and am extremely disappointed with how you are (not) helping me in my time of need.</p>
<p>The insurance is provided by a 3rd party company, but it is still your responsibility. I am a Vodafone customer, not a <a href="http://australia.marsh.com/">Marsh</a> customer. I pay you $93 per month for your service, part of which is for insurance in case something happens my phone.<i> </i></p>
<p>I&#8217;ve been a content Vodafone customer for a few years now. Your network issues that everyone always calls you &#8216;Vodafail&#8217; for don&#8217;t bother me too much. I&#8217;m a city dweller where I get good enough coverage. Whenever I leave the city I&#8217;m generally quite happy to escape phone coverage. I&#8217;m happy paying less for the inferior network.</p>
<p>I&#8217;ve also always had a soft spot for Vodafone after having worked there for a few months in the Online User Experience Team. They used to be a clear step above their competitors on the online customer experience front, which is more important to me (as a side note this has changed somewhat nowadays as Telstra has managed to catch up quite a lot).</p>
<p>I used to be a <a href="http://en.wikipedia.org/wiki/Net_Promoter">net promoter</a> of yours. I would happily give you an 8 on the NPS. Despite all the other complaints I had heard, I was always quietly happy with my service.</p>
<p>Now I have become a detractor. Now I&#8217;m left bitching about my experience and how bad Vodafone is to anyone who will listen. I would be lucky to give you a NPS rating of 4 at the moment. In my time of need you were not there for me.</p>
<p>Now I can&#8217;t wait for my contract to finish so that I can play the market a little and see what other providers out there are like.</p>
<p>Vodafone, I was hoping that this day wouldn’t come but unfortunately now it has. Unfortunately, it’s not me, it’s you.</p>
<p>I would like to break my ties with. I hope you can understand and do something to change your insurance product in the future, even if it’s just for the benefit other customers other than me.</p>
<p>Yours sincerely<br />
Ben Melbourne</p>
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		<title>Defining Design Thinking</title>
		<link>http://asinthecity.com/2012/09/19/defining-design-thinking/</link>
		<comments>http://asinthecity.com/2012/09/19/defining-design-thinking/#comments</comments>
		<pubDate>Wed, 19 Sep 2012 04:27:19 +0000</pubDate>
		<dc:creator>Ben Melbourne</dc:creator>
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		<category><![CDATA[definition]]></category>
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		<description><![CDATA[Listening to an interview with Sir George Cox, chairman of the UK&#8217;s Design Council, on ABC Radio&#8217;s By Design this morning, he gave a great definition of Design Thinking &#8211; something that I often struggle to articulate in a simple way. This is my paraphrased version of what he described. Yes, it&#8217;s multipart, but to me that [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asinthecity.com&#038;blog=19438230&#038;post=410&#038;subd=benmelbourne&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Listening to an <a href="http://www.abc.net.au/radionational/programs/bydesign/trends-design-thinking-in-business/3683854">interview with Sir George Cox</a>, chairman of the UK&#8217;s Design Council, on ABC Radio&#8217;s By Design this morning, he gave a great definition of Design Thinking &#8211; something that I often struggle to articulate in a simple way.</p>
<p>This is my paraphrased version of what he described. Yes, it&#8217;s multipart, but to me that is what makes it more meaningful as it explains the  different elements that make up Design Thinking:</p>
<ul>
<li><strong><em>Creativity</em></strong> is coming up with new ideas.</li>
<li><strong><em>Innovation</em></strong> is introducing new ways of doing things.</li>
<li><strong><em>Design</em></strong> is channelling creativity for a purpose.</li>
<li><strong><em>Designers</em></strong> are people who have been trained to reframe problems and approach them from different angles.</li>
<li><strong><em>Design Thinking</em></strong> is a way of using design methodologies to find new and innovative solutions to problems.</li>
</ul>
<p>.</p>
<p>&nbsp;</p>
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		<title>From Designer to Product Owner:  The pleasures and pains of being given control of the product vision</title>
		<link>http://asinthecity.com/2012/07/19/from-designer-to-product-owner-the-pleasures-and-pains-of-being-given-control-of-the-product-vision/</link>
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		<pubDate>Thu, 19 Jul 2012 06:36:12 +0000</pubDate>
		<dc:creator>Ben Melbourne</dc:creator>
				<category><![CDATA[Agile UX]]></category>
		<category><![CDATA[Roles/Skills]]></category>
		<category><![CDATA[product owner]]></category>
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		<description><![CDATA[As the UX Design discipline has matured in the last few years, business people have started appreciating the value that our design thinking brings. This has created a growing trend of UX Designers taking on more business responsibility and moving in to Product Owner roles. As a UXer, I see this as a very natural [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asinthecity.com&#038;blog=19438230&#038;post=406&#038;subd=benmelbourne&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>As the UX Design discipline has matured in the last few years, business people have started appreciating the value that our design thinking brings. This has created a growing trend of UX Designers taking on more business responsibility and moving in to Product Owner roles.</p>
<p>As a UXer, I see this as a very natural step in the evolution of our profession.  The constant bane of my usability testing life has been UI issues caused by business decisions that are baked in to the value proposition of a product.  Issues created by the design of a page element are easy to fix in comparison.</p>
<p>By taking on the Product Owner role, a UXer is able to move further up the decision making stream and have an input in to these business decisions.  Here they can help shape the product strategy and avoid choices that negatively impact the user experience &#8211; rather than having to compensate for them later in design.</p>
<p>My simplified view of a UXer as Product Owner is that they would bring a different focus to the role. Rather than having someone focus on numbers and project management, you would have someone who is passionate about creating great experiences, as well as possessing the skills required to envision and design it.</p>
<p>The flip side of this is that the UXer as a Product Owner would most likely be weaker in the pragmatic business skills required for the role, such as budgeting and planning.  However, with some support from the business these could be easily overcome.</p>
<p>On my latest project I was given this opportunity to take on a Product Owner role, owning and driving the product vision while building a new innovative product.  Not unexpectedly, it wasn’t the entire UX utopian wonderland that I had imagined in my mind.</p>
<p>Here are some of challenges and lessons that I’ve taken away from having to put down my post-it notes and embrace spreadsheets.</p>
<h2>What do I mean by a Product Owner</h2>
<p>To start, let’s state a quick definition of a the Product Owner role in an Agile team:</p>
<blockquote><p><strong><em>Product Owner</em></strong><em> &#8211; The Product Owner represents the voice of the customer and is accountable for ensuring that the team delivers value to the business. The Product Owner writes customer-centric items (typically user stories), prioritizes them, and adds them to the product backlog.</em>  <a href="http://en.wikipedia.org/wiki/Scrum_(development)">http://en.wikipedia.org/wiki/Scrum_(development)</a></p></blockquote>
<p>On a day-to-day basis this means that Devs are always talking with the Product Owner about the scope and requirements for stories.  Then, once a story has been developed and tested, it is shown to the Product Owner before being deployed.</p>
<p>This means that the Product Owner is essentially the key stakeholder who sets the direction of the team, prioritises what they work on and signs-off what they deliver. This isn’t so much about authority as maintaining accountability to the product vision.</p>
<h2>About the project</h2>
<p>At this point I can’t actually share details of the product itself, however I can talk about the team and project setup.  We assigned our own internal Product Owner as the client wasn’t able to spend much time with us in person on a day-to-day basis, nor did they have much experience building software. What they did have was a clear vision for the product.  Therefore we needed someone within our small team to act as a Product Owner and be responsible for understanding and representing that vision. It made natural sense to assign a UXer to this role as we would normally include a UXer in to our teams to design and articulate the product experience, which requires an understanding of what the product vision is.</p>
<p>What was different for me as a UXer in this case was that I had to take control of guiding the strategic decisions of the product for myself, rather than just designing the interface and advising someone else.</p>
<h2>Embracing the natural tension between a UX Designer &amp; Tech Lead</h2>
<p>What became a key dynamic of the project was the pairing of myself and the Tech Lead and the way we learnt to work together.</p>
<p>As a pair, the two of us we were responsible for leading the team and communicating with the clients, but both of us with a different focus &#8211; me on the vision/user experience and the Tech Lead on figuring out how to build something that combined a challenging suite of technologies.</p>
<p>On any project there is always a natural tension between Designers who want to build the perfect product that they can see in their mind and the Developers who have to find a way to practically build something out of code.  This disconnect can easily turn it to friction if there isn’t collaboration (see <span style="text-decoration:underline;"><a href="http://en.wikipedia.org/wiki/Waterfall_model">Waterfall</a></span>).</p>
<p>In a healthy team, where each person understands and appreciates the other’s priorities, embracing this tension fuels an ongoing negotiation and collaboration – which is required to build a great product.  This is the basis for believing in the value of multi-disciplinary teams.</p>
<p>For myself personally in this context, it constantly forced me to think not just about what the ideal end state should be, but also about the smaller pragmatic steps required to get there. And if I didn’t, it would only be a matter of time before the Tech Lead pulled me back down to earth.</p>
<p>This wasn’t all just one-sided negotiation though. By articulating my ideas and the intent behind them we were usually able to find solutions that met both our needs, or just simply agree that a high-value feature was worth the high-cost it took to build.</p>
<h2>Living between worlds – no longer a blue sky designer</h2>
<p>This ongoing negotiation led to a subtle yet significant shift in my mindset.</p>
<p>As a UXer it’s your job to advocate for the user and get the best result for them.  Of course this needs to be balanced with business needs and technical feasibility. However, as a designer I’ve still always tried to find ways to sneak in little extra bits of functionality &#8211; no matter how much <span style="text-decoration:underline;"><a href="theleanstartup.com/">Minimum Viable Product</a></span> Kool-Aid I’ve drunk.</p>
<p>As a Product Owner I was acutely aware the full backlog of scope and how adding in anything extra came at a cost of pushing out other features. The clients had a clear vision of what the product should be (this was arguably their MVP) and this in itself was an ambitious piece of work.</p>
<p>It became a day-to-day priority to think about what is the least amount of work we can to do to get this product out the door. Whilst as a UXer I wanted to build the perfect product, the business needed to launch it sometime this year and the technology layer meant there was a lot of work just to get anything up and running.</p>
<p>At times it felt like I had the Designer devil on one shoulder and the Product Owner angel on the other &#8211; one trying to convince me to sneak in extra features whilst the other reminded me of the timelines and scope.</p>
<p>Designers love constraints. As a designer it became an interesting challenge to design for the most pared back version of the product I could figure out.</p>
<p>I stopped thinking about what is the dream state for this product, but instead, more pragmatically, how can we get this built? I became focused on what stories could be stripped out and deprioritised in the backlog, not on what other cool things the product could do.</p>
<p>I became acutely aware of this shift one Friday when I was sharing my work-in-progress with other <span style="text-decoration:underline;"><a href="http://www.thoughtworks.com/consulting/experience-design">ThoughtWorks UXers</a></span> during a design studio session.  Whilst the other designers were having fun exploring ideas in a lively session I was getting frustrated because everything they were coming up with was adding to, rather than removing scope.</p>
<p>One practical tool it did make me think about is that the next time I’m running a collaborative design sketching session, a great way of setting the design challenges we usually state as ‘<em>How Might We&#8230;</em>’ would be to ask both:</p>
<ul>
<li>What is the blue-sky version of this feature?</li>
<li>What is the minimal version of this feature that will still meets the user need?</li>
</ul>
<h2>Living between worlds – not yet a pragmatist Project Manager</h2>
<p>The part of the job that I didn’t choose to sign-up for as the Product Owner was the project management duties &#8211; coordinating resourcing, sequencing of events to get to the end goal, managing clients, etc. In a smaller team these duties naturally come with the role, as it’s hard to justify a dedicated Project Manager resource when it’s not a full-time workload.</p>
<p>This was not unexpected, nor a major problem. The challenge came from me not being a skilled or experienced PM by nature, particularly on non-design related activities. With some support and assistance from the team we were able to share the load and teach me new skills where appropriate.</p>
<p>The problem came from the amount of my time and focus it chipped away.  It all meant less time that I was able to spend doing actual design tasks and communicating the vision.</p>
<h2><strong>Finding time for design</strong></h2>
<p>The biggest challenge I faced was carving off dedicated design time to perform my other part of my role, that of the UX Designer on the team.</p>
<p>Prioritising, analysing and reviewing stories with devs became an all-engrossing task on a daily basis.  It was one of my most important tasks as it’s where I had real ability to shape the small details. In a team with 2-3 dev pairs, there were always stories needing to be analysed, reviewed, or just needing some informal input from the PO.  As someone supporting the team I had to prioritise these. The last thing I wanted to do was become a bottleneck or discourage the devs from seeking my input.</p>
<p>This meant that I rarely found the dedicated time to do traditional UX work, such as prototyping and wireframing.  In an Agile world it’s not very PC to say that I sometimes need to put on my headphones and block out the rest of the team, but sometimes it’s necessary to focus on a design task without distractions for a full afternoon so that you can get your head in the problem space. Tackling complex problems can be compared to going through the cycles required to get into deep REM sleep or just achieve <a href="http://en.wikipedia.org/wiki/Flow_(psychology)">flow</a>.</p>
<p>Sometimes the content in a higher-fidelity wireframe or design mock is the best input for a dev to build from.  They focus on coding the plumbing that makes the page work and not the exact layout and copy on page.  A typical example of this is web-forms. I’m quite particular about the getting the language right on these for the user, whereas devs are usually focused on capturing the right data and storing it appropriately.  Taking the time to wireframe out the flow and wordsmithing the content is a small upfront investment.  It takes the guesswork out of the dev time and avoids revisions or accruing <a href="http://asinthecity.com/2011/05/23/ux-design-debt/">UX design debt</a> &#8211; but it takes some dedicated time to create.</p>
<p>This kind of work also helps towards building and evolving a <a href="http://jasonfurnell.wordpress.com/2011/05/02/from-sketchboards-to-blueprints-facilitating-detailed-conversations-about-the-evolving-design/">design wall</a>, which creates a shared vision that is visible to everyone.   I always had plenty of ideas in my head, but it’s easy to forget that everyone else in the team hasn’t had a chance to be part of all the conversions and whiteboarding sessions. I was the only one who had full view of the overall picture vision that I have in my head.  Taking this time to capture it, get it out of my head and on to a wall is critical is the only way to effectively communicate it.</p>
<h2>Feeding the devs &#8211; Designing based on a pull system</h2>
<p>Agile UX involves designing <span style="text-decoration:underline;"><a href="http://asinthecity.com/2012/03/05/agile-ux-prese…tware-delivery/ ‎">just-in-time</a></span>. This <a href="http://en.wikipedia.org/wiki/Toyota_Production_System">pull-based system</a> is a different way of thinking for most designers.</p>
<p>I had to learn to be disciplined about focusing on the stories that were in the immediate backlog, not thinking about the full picture for the next 6-12 months. As much as I wanted to consider and design a solution that would support the entire feature set that we could ever build, it doesn’t help you use your precious design time to keep feeding the devs who are building the here and now.</p>
<p>The thing that I’ve learnt to do is to design for the stories that are coming in the next one or two months (or 2-3 iterations). Usually there is a common theme to what stories are coming up in that period. There is usually a manageable chunk of features that can be considered as a one design piece, so that you don’t have to revisit the design every story.</p>
<p>At the same time this allows for <a href="http://en.wikipedia.org/wiki/Emergent_Design">emergent design</a>, where you are able to build, test and learn. Starting from a simple design and allowing the details to be built and refined as you learn more.  This does mean that sometimes you need to circle back and change the parts of the interface that have already been built (find the time for this is another challenge in itself).</p>
<p>What this does mean is that you willingly take on UX design debt.</p>
<h2>Accepting UX design debt</h2>
<p>Sometimes you need to <a href="http://martinfowler.com/bliki/TechnicalDebt.html">take on a little bit of debt to be able to purchase something</a>.</p>
<p>As a Product Owner I had to learn to let go of control of every detail and accept some things that weren’t perfect in my mind. Otherwise we would never have been able to get anything done. Partly this was just about learning to be patient in seeing the product evolve. Partly is was it was about letting the team figure out some of the details for themselves, even if it wasn’t perfect from my designers point of view. It comes back to thinking about <a href="http://asinthecity.com/2011/07/12/ux-as-a-facilitator-not-just-a-designer/">UX as a facilitator, not just a designer</a>.</p>
<p>No product is perfect in it’s first version. Great products take time to mature. Even the sacrosanct iPod/iPhone took a couple of versions to truly hit its stride.</p>
<h2>It’s all about the journey, not the destination</h2>
<p>The biggest take-away for me about the experience is the shift in the focus from the destination to mapping out a path to get there.</p>
<p>As Designers we’re great at envisioning these utopian like product states where everything has clean smooth lines and plenty of white space.  We can mock that up for you in no time.  What we’re not so good at is thinking about the steps involved in creating that vision.</p>
<p>The Product Owner needs to find a way of guiding a team to develop a product from it’s current state, be that a rough idea or working software, to where it needs to go in the future. This requires patience and understanding the challenges that need to overcome along the way, particularly that of making it profitable/sustainable in the mean time or the destination changing.</p>
<p>None of the products that we put on a pedestal now started like that in their first version, whether it be the iPhone, Facebook or automobiles.  They all started as something far simpler and have evolved over every iteration to what we know and love today.</p>
<p>As a Product Owner you have to start thinking more strategically about how you steer the product along the way.  Having a better appreciation that this journey is taking place going to make me a better, more effective designer.</p>
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		<title>Calling all Brisbane based UXers</title>
		<link>http://asinthecity.com/2012/07/11/calling-all-brisbane-based-uxers-3/</link>
		<comments>http://asinthecity.com/2012/07/11/calling-all-brisbane-based-uxers-3/#comments</comments>
		<pubDate>Wed, 11 Jul 2012 04:31:01 +0000</pubDate>
		<dc:creator>Ben Melbourne</dc:creator>
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		<category><![CDATA[User Experience & Interaction Design]]></category>

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		<description><![CDATA[Come join the Brisbane User Experience &#38; Interaction Design Group. For User Experience &#38; Interaction Design professionals who design interactive systems and products of all types: web, desktop, mobile, consumer electronics, digitally-enhanced environments and more. It&#8217;s a get-together to share ideas and learn in a social environment, and is typically made up of short presentations and [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asinthecity.com&#038;blog=19438230&#038;post=399&#038;subd=benmelbourne&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Come join the <a href="http://www.meetup.com/BrisbaneUX/">Brisbane User Experience &amp; Interaction Design Group</a>.</p>
<blockquote><p>For User Experience &amp; Interaction Design professionals who design interactive systems and products of all types: web, desktop, mobile, consumer electronics, digitally-enhanced environments and more. It&#8217;s a get-together to share ideas and learn in a social environment, and is typically made up of short presentations and entertaining discussions on trends, tools, tips and techniques that help Designers in their day to day design work.</p></blockquote>
<p>This group is the latest version of the <a href="http://www.ixda.org/local/ixda-brisbane">IxDA Brisbane</a> group. As part of this technology refresh we the time has come for us to update this group&#8217;s name and migrate to the Meetup.com site.</p>
<p>I have also set up the Brisbane User Experience &amp; Interaction Design Group <a href="http://www.linkedin.com/groups/Brisbane-User-Experience-Interaction-Designers-4523869" target="_blank">LinkedIn group</a>. I also encourage everyone to join that group so we can continue to increase our visibility and networks.<br />
I look forward to continuing the conversation over on the Meetup group.</p>
<p>&nbsp;</p>
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		<title>The UPA is dead, long live the UXPA!</title>
		<link>http://asinthecity.com/2012/06/20/the-upa-is-dead-long-live-the-uxpa/</link>
		<comments>http://asinthecity.com/2012/06/20/the-upa-is-dead-long-live-the-uxpa/#comments</comments>
		<pubDate>Wed, 20 Jun 2012 02:05:28 +0000</pubDate>
		<dc:creator>Ben Melbourne</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Association]]></category>
		<category><![CDATA[IxDA]]></category>
		<category><![CDATA[UPA]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[ux]]></category>

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		<description><![CDATA[Recently the UPA (Usability Professionals Association) announced that it is changing it&#8217;s name to the UXPA (User Experience Professionals Association). You can see the announcement letter from the president here &#8211; An open letter to the User Experience Community The UPA has long been criticised as being a relic of an old school mentality that [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=asinthecity.com&#038;blog=19438230&#038;post=391&#038;subd=benmelbourne&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Recently the <a href="http://www.upa.org.au/">UPA</a> (Usability Professionals Association) announced that it is changing it&#8217;s name to the <a href="http://www.uxpa.org/">UXPA</a> (User Experience Professionals Association).</p>
<p>You can see the announcement letter from the president here &#8211; <a href="http://uxpa.org/">An open letter to the User Experience Community</a></p>
<p>The UPA has long been criticised as being a relic of an old school mentality that &#8216;Usability&#8217; is a something separate to of the broader UX design discipline. Largely this has just been because they haven&#8217;t wanted to change the name of a well cognised professional organisation. None the less this has still led to them being seen as outdated by other groups such as the <a href="http://www.ixda.org/">IxDA</a> (Interaction Design Association). Or in competition with <a href="http://www.ergonomics.org.au/chisig.aspx">HCI people</a>.</p>
<p>This has also been part of the ongoing conversation about defining User Experience Design, what fits under this umbrella term, or that <a href="http://uxdesign.smashingmagazine.com/2011/03/15/why-user-experience-cannot-be-designed/">you can&#8217;t design an experience &#8211; just the interactions</a>.</p>
<p>Is this change a sign of the UX discipline starting to mature, or just simply a cynical land grab from professional bodies? I&#8217;m curious to hear other peoples&#8217; opinions about this.</p>
<p>Although I&#8217;ve been an active member of the IxDA for a while (I run the Brisbane group and have been to some of the conferences), I&#8217;ve never had much to do with the UPA, other having paid the membership fee for one year and feeling like I got a huge amount out of it.</p>
<p>Does anyone else have any experiences with them?</p>
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